Our Products

Tray End Labels

Tray end labels (TELs) are the unsung heroes of your supply chain. They’re not just labels — they’re critical components that ensure your distribution process runs smoothly. When a tray can’t be identified, the whole process can grind to a halt, leading to fines and disruptions. That’s why we’ve engineered our TELs to stand up to the toughest environments and keep things moving seamlessly.

UK Supermarkets Preferred Supplier For Tray End Labels

Tray end labels (TELs) are essential for supermarket trays used to transport and store stock in various environments, including cold, ambient, and warm conditions. TELs serve four main purposes:

Identification

TELs contain essential data such as product details, batch numbers, and barcodes, enabling easy identification and tracking of trays.

Traceability

The information on TELs allows for the traceability of goods, ensuring that each tray can be accurately tracked from the point of origin to the final destination.

Durability

TELs are designed to withstand harsh environments, including extreme temperatures, moisture, and rough handling, ensuring they remain legible and securely attached throughout their lifecycle.

Compliance

Proper labelling with TELs helps businesses comply with regulatory and industry standards, avoiding fines and ensuring smooth operations.

Tray End Labels That Scan All The Time, Every Time!

Tray End Labels by Watermill Press

Tray end labels facilitate smooth logistics, prevent disruptions, and ensure timely delivery of goods. They are more than just barcoded pieces of paper-they keep the supply chain moving.

Uninterrupted Supply Chain

The inability to identify a tray due to a missing or damaged label can halt the entire process, leading to delays, increased costs, and potential fines.

Accuracy

High-quality TELs ensure that barcodes remain readable, preventing issues with scanning and data capture.

Reliability

Using durable and reliable TELs reduces the risk of errors and ensures that trays arrive at their destination with the correct information intact.

Why Choose Watermill Press

‘With a commitment to reliability, innovation, and personalised solutions, we make it our mission to exceed your expectations at every turn. Choose us as a partner you can trust, with proven results and a focus on delivering the best for your business.

Available Quality

Self-Adhesive
Non-Adhesive

Printing Finish

Direct Thermal
Thermal Transfer

Available Materials

Paper
Card

*Coated Only

Paper TELs

Peelable
Wash Off

Label Environment

Ambient
Chilled
Frozen

Some of Our Clients

Case Studies

By adding value throughout our relationship, together, we can establish a solid foundation to a partnership that’s built to last.

Labels that Adhere Strongly & Wash Off Easily

Streamline your process and cut costs with our labels designed to wash off effortlessly during a standard wash cycle

Ensuring labels stick to various surfaces and withstand your supply chain’s conditions is challenging. But if you supply reusable boxes and containers for fruit, vegetables, prepared meals, and eggs, those labels also need to wash off easily.

Our client faced this conundrum: their supplier had to use higher temperatures and increase the number of washes to remove the labels from their reusable tray. Watermill Press excels in such situations. Our team analysed the labels’ life cycle and collaborated with all parties to ensure our solution worked seamlessly.
Save Thousands, Possibly Millions, By Improving Your Tray End Label Read Rates

Discover how enhancing the read rates of your tray end labels can lead to substantial savings and increased efficiency in your supply chain.

Interruptions in the supply chain can lead to significant challenges for both suppliers and retailers. When one of the UK’s largest supermarkets faced issues with label read rates, causing delays with finished goods entering the supply chain, we were ready to step in.

By thoroughly reviewing performance at each site, we identified the root causes of the issues. This involved site visits and extensive analysis with various suppliers. After comprehensive research, we presented a range of solutions: good, better, and best, tailored to meet the supermarket’s needs and restore smooth operations.

What Do Our Customers Say About Us?

By choosing Watermill Press, you can ensure that your supply chain operates smoothly with labels that maintain their integrity and readability throughout the entire process, helping you avoid costly delays.

Excellent & Always Helpful

Excellent communication and responsiveness. A fantastic company that’s always incredibly helpful!

Group Purchasing Director - National Beverage Supplier

Brilliant Service

We have recently moved our label supplier to Watermill Press and their service has been brilliant!!

Warehouse & Systems Manager - National Logistics Company

Business in a Stronger Position

Watermill have been a strong factor towards the progressive improvement to our Compliance for M&S Scorecard. They have identified and supported our internal challenges 100% until the end. This has now resulted in GOLD scorecard for the service department. As a business we are now in a strong position with continuous improvement still being pushed from the Watermill team.

Site Service Manager - National Fish Supplier